1996-2008 A centenarian club
A hundred years of emotion
Few organisations reach their one hundredth anniversary, for doing so requires consistence and continuity. The aim of FC Barcelona's centenary was to celebrate the link between a glorious past and new hope for the future.
The commemorative events saw an outpouring of Barça sentiment, and offered an emotional opportunity to spend a year looking back at the Club's proud history. Several important personages from Catalan culture were involved, as did the media and several major organisations. Famous artist Antoni Tàpies designed the official Centenary poster, thus adding his name to list of internationally renowned artists and writers that have helped aggrandise FC Barcelona's symbolic universe over the years.
The 1998-99 season, that of the Centenary celebrations, was also historic because of the many sporting achievements: all four of the Club's professional sections (Football, Basketball, Handball and Roller Hockey) won their respective league titles.
In 2003, newly elected president Joan Laporta brought with him a young and dynamic generation of directors who totally changed the Club's image. His priority was to make it possible for the club's sporting successes to have a knock-on effect on the more social aspects of the Club.
The following years were spectacular in many ways: there was sporting success, an exponential increase in membership, economic progress that situated the Club among the world's elite and an unprecedented focus on charity projects that was culminated with Barça's collaboration agreement with Unicef in 2006, which projects Barça's caring image around the world, thus definitively globalising the notion of being "more than a club".
The most long-awaited victory of all, the second European Cup title, came thanks to a team led by Ronaldinho, much to the delight of the fans, who were once again dreaming big after winning two consecutive league titles.
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